Captain Builders

Bootcamp for launching a micro-product into the EU and US markets in 1 month within a community of builders

Batch #7. Starts on July 15
A beginner builder typically takes several years to achieve their first successful launch.

This bootcamp is for those who want to launch
and promote their product in 1 month
Here’s how we do it ↓
We don't just tell you how to create a product. We actually build the product during the bootcamp
There's no theory in the bootcamp. We show exactly what we do, and then do the same together with the participants
In 4 weeks, you will have not a case study, not a pet project, but a fully launched product with your first users
Launched product
You will have a clear understanding of how to launch micro-products in just 1 month: from idea and development to the most crucial part – promotion
An understanding of how to launch such products
Launch a micro-product only where there is existing demand in search. No demand = no product
Is there demand? We take exactly one feature from competitors. It doesn't have to be the main one
And we launch it within 1 month. This way, if it doesn’t take off, the risks are minimal
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The essence of our product launch formula in 3 points. We don't spend years building a product; instead, we:
A few key ingredients in our method
We don't engage in complex ventures: 1 launch = 1 feature = solving 1 simple problem
1st Ingredient
Minimizing risks
As a result, our average expenses are:
time to launch
4 weeks
And most importantly
Our involvement in product promotion is minimal after the launch because search engines bring users on their own. As a result, we scale by launching multiple products.
Traffic is the most valuable asset for an online product, and we know how to generate it from search engines
2nd Ingredient
Launch driven by search traffic
We launch in the EU and US markets, where users are typically more active in making online purchases
3rd Ingredient
We launch in the EU and US markets
launch expenses
$50-$150
marketing expenses
$0
post-launch support
$0-$50/mon.
Мы оптимизируем продукт под поисковый трафик так, что пользователи сами приходят из поиска
We go through all stages of product launch in 4 weeks
It doesn't matter whether you have an idea at the start or not:
Idea search
Week 1
Participant reviews three times a week
Group call once a week
Mon
Fri
Sun
Tue
Wed
Thu
Sat
Weekly work plan
Development
Week 2
Free promotion
Week 3
Paid optimization
Week 4
Select a pool of 10-20 ideas based on existing search demand using professional tools;

Utilize our team's database of micro-products to find ideas;

Evaluate each idea using our algorithm, considering factors such as ease of user acquisition, future monetization potential, competition in search, scalability, and other criteria (a total of 12 factors);

Validate the selected idea with our team for implementation in the bootcamp. Properly set up accounts for smoother moderation in app stores
Bootcamp program by weeks
Week 1























Simplify product implementation using ready-made modules and our team's existing resources;

Design the business logic of the micro-product: create a one-page prototype;

Hire a UX designer from a list of trusted platforms (if necessary);

Design the interface of the future micro-product;

Hire a developer from a list of trusted platforms (if necessary);

Develop the first version of the micro-product for installation in developer mode
Product Development
Week 2


























We create the right product graphics to achieve a high conversion rate for installations;

Hire a graphic designer from a list of trusted platforms (if necessary);

Write optimized texts to improve ranking, checking them against 8 parameters;

Fix the 7 most common internal errors that negatively affect behavioral factors;

Check the product before uploading to the store based on 3 factors;

Publish the product in the store!
Free Promotion
Week 3



























Enhance behavioral factors using paid methods to improve ranking further;

Encourage positive (and genuine) reviews while mitigating negative ones with a special module developed by our team;

Cleverly gather feedback from users who have uninstalled the product;

Activate organic growth in search engines using paid methods (requiring $30 to $100 depending on the product);

Set up analytics to track views, installations, and key conversions;

Implement monetization with just a few clicks using a ready-made module developed by our team.
Optimization and Scaling
Week 4




























Idea search
What else will be included in the bootcamp:
Focus and Tracking
Focus is key in our work. That's why all tasks are digitized and displayed in a clear sequence on a leaderboard. This ensures that you focus on solving one task at a time, rather than juggling 10 different things as often happens
Prize Rankings
For each task, you’ll compete on speed. We've found that this friendly competition leads to our impressive product launch conversion rate!
Builders' Community
You'll join a community of professionals from the best IT companies in the world. Achieving results will be easier within this group. When professionals are united by a common goal, nothing can stop them
Graduation and Continued Collaboration
After the bootcamp, the journey is just beginning! We create partner products with the top participants. We also help with monetization, scaling, and organize valuable (and very cozy ❤️‍🔥) gatherings for alumni!
We also consistently receive feedback from participants after the bootcamps that goes something like this:
When you have 1K users, you start to perceive tasks at your main job completely differently, and you’re often amazed by the suggestions from colleagues who don't have their own products!
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A person with their own product truly thinks differently. Here are the changes that occur:
A tech lead in a large company might not interact directly with users. However, creating your own product helps you see beyond your profession and start understanding business tasks from the perspective of the end user
You start to see the bigger picture
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After the launch, participants are often amazed by the behavior of their own users as seen in analytics and web session recordings. As a result, they begin to think differently, realizing how much the psychology of real users differs from the mindset of the creators
You start to understand the users' mindset
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A person who has developed their own product has experienced real users firsthand. Such a developer/product manager/designer has restructured their internal framework, and as a business, you don't need to do that for them. Management is more willing to listen to and trust such a person, and ultimately, pay them more
You increase your value to the business
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Answering frequently asked questions
Need to discuss something?
Just let us know!
We'll quickly answer any questions ❤️
ИП Зуев И.В. ИНН: 360408359441
Igor Zuev PR Beograd – 83 Nikole Doksata, 11160 Belgrade